Fall Packaging Trends & Why We Love Them

By |2014-10-31T14:33:36-04:00October 31st, 2014|Blog Post, Seasonal, Uncategorized|

Welcome, fall! Cool, crisp air and changing leaves. Baked goods and cozy sweaters. Many would declare this to be their favorite season in northeast Ohio. Here at Array, we love fall for its’ seasonal packaging! Pumpkins, candy corn and monsters are everywhere! Everything from coffee and snacks to home goods are embracing the holidays and [...]

Team Bio – Tara

By |2014-10-23T13:40:21-04:00October 23rd, 2014|Blog Post, Team Bio, Uncategorized|

A transplanted Clevelander originally from upstate New York, Tara (T-Rex) joined Array almost two years ago. With a Bachelor’s degree in graphic design from Bowling Green State University and an extensive background in packaging and branding, Tara has a wide range of design experience making her a perfect fit for the team. When she’s not [...]

Why We Love Activating

By |2014-10-20T12:20:29-04:00October 20th, 2014|Array Fun!, Blog Post, Industry Topic, Uncategorized|

This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their [...]

Lights of Hope – Celebrating Cancer Awareness

By |2014-10-09T11:35:56-04:00October 9th, 2014|Blog Post, Non-Profit Work, Uncategorized|

Although skies were grey and ominous, hearts were full as many gathered at Akron Children’s Hospital for the Hope Lights the Way event to remember, honor and celebrate those affected by cancer. Hope Lights the Way, now in its 10th year, is typically held the first Tuesday in October, in parallel with breast cancer awareness [...]

Be Like the Cool Kids: Email Marketing with Array

By |2014-10-07T17:17:45-04:00October 7th, 2014|Blog Post, Industry Topic, Uncategorized|

In a blog post from September, we discussed the definition of direct marketing. Here we will take it a step further and focus on email marketing and why it is beneficial. There are heaps of programs out there to help companies with email marketing. Measuring its success depends on a number of key factors: Do [...]