About Becca Springman

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So far Becca Springman has created 8 blog entries.

Old to New: Our Logo Redesign Process

By |2019-04-01T13:21:03-05:00April 1st, 2019|Blog Post, Logo Design, Non-Profit Work, Uncategorized|

Logos. Small but mighty, they have a huge responsibility as they visually encompass who your company is to the world. A design can achieve many things, such as represent the products/services your business offers, become a recognizable symbol to consumers and — most importantly — add personality to your brand! But what people outside of [...]

Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-05:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Our Best Practices for Successful Time Management

By |2018-12-18T14:20:19-05:00September 25th, 2018|Blog Post, Internal Thoughts, Tips, Uncategorized|

Agency life is a little chaotic sometimes (okay, more like most of the time). Multiple client projects are moving at different speeds and just like that, a deadline for next week gets moved up to tomorrow. We’re tasked with learning the ins and outs of the food industry, hardware and everything else in between. “How [...]

How-To Build a Great Company Culture

By |2018-06-28T15:15:35-05:00June 28th, 2018|Uncategorized|

culture (n.) | \ˈkəl-chər \ | cul·ture | — the set of shared attitudes, values, goals, and practices that characterizes an institution or organization. At first glance it sounds simple, right? This buzz word is creating quite a stir among organizations as businesses are prioritizing their culture. But as it turns out, only 10% of [...]

Success Begins with Giving Back

By |2018-06-05T09:09:21-05:00June 4th, 2018|Blog Post, Uncategorized|

At Array, we help each client put their best foot forward. Whether by creating a package design, assisting with a rebrand or planning social media content — we build success through our client’s success. But the secret to why we’re so successful here at Array begins with giving back. We’ve spent countless hours helping organizations [...]

Tips & Tricks to Event Marketing Success!

By |2018-04-26T16:27:26-05:00April 24th, 2018|Blog Post, Event Activation|

Imagine sipping a beer and being transported into a world full of colors, shapes, and sounds. Pretty amazing, right? Guinness thought so too. Pairing virtual reality with a taste-testing of their new line of beers, the Irish brewer is stimulating senses and enhancing their flavors using unique environments specific to each drink. Impacting participants, Guinness [...]