About Cathy

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So far Cathy has created 21 blog entries.

Socks and (Rain) Showers: The Making of a Photo Shoot

By |2017-04-07T11:03:09-04:00April 7th, 2017|Blog Post|

One of the best things about working for a small agency is the opportunity to wear many hats. On any given day, an Array team member could be a designer, project manager, stylist, puppy wrangler… you get the idea! This past week, Eric, Cathy and Tara had the opportunity to direct a photo shoot in [...]

Rolling Out a New Solution

By |2016-10-12T15:02:48-04:00October 12th, 2016|Blog Post, Packaging, Uncategorized|

Wooster Brush recently approached Array to develop a new look for their retail packaging and merchandising. As an industry leader in paint application products, the team at Array was eager to accept the task. With heritage dating back to the 1850’s, the Wooster brand represents quality, durability, innovation and value. The opportunity to work with [...]

Array Attends the National Hardware Show

By |2017-11-09T11:19:08-04:00May 6th, 2016|Blog Post, Event Activation, Uncategorized|

Array has been fortunate enough to once again attend the National Hardware Show in Las Vegas to offer our support to a number of our long-standing clients. Concluding today, the NHS is the premier exhibit for home improvement and DIY markets, attended by contractors, warehouse clubs, big box retailers, hardware stores and garden centers among [...]

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Roto-Rooter in Stores

By |2015-10-21T14:36:43-04:00October 21st, 2015|Blog Post, Packaging, Uncategorized|

Array is excited to see one of our design projects finally hitting store shelves — Roto-Rooter DIY Plumbing Products. Roto-Rooter was looking to launch a line of drain cleaners and septic treatments into retail but desired an update for the Roto-Rooter logo and outdated packaging. Array jumped to the task of developing a creative solution that didn’t detract from [...]

A Guide to Seasonal Advertising

By |2015-07-23T12:00:28-04:00July 23rd, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder - with the shift of lifestyles between seasons, what do advertisers do to adjust and reach consumers? Recently Adshel, an Australia-based agency specializing in outdoor advertising, analyzed over 1000 of their ads to see what makes for [...]

Tips from the Lemonade Stand

By |2015-06-24T12:00:45-04:00June 24th, 2015|Blog Post, Industry Topic, Uncategorized|

When life hands you lemons, make lemonade. You could have the best lemonade around, but without a lemonade stand who would know?! Ideas come and go, but execution is a whole different story. It takes time and hard-work to blossom an idea into something more. Below are a few tips on taking the step towards [...]

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