Merchandising Strategies: How to Accelerate Sales!

By |2019-10-25T12:02:49-05:00October 21st, 2019|Blog Post, Industry Topic, Merchandising, Uncategorized|

Merchandising is constantly evolving to cater to the ever-changing preferences of consumers. In the ‘Digital Age’ it has tremendous influence over how a brand is perceived, who receives branded advertisements, and overall customer experience. Both on and offline merchandising efforts have to be strategic — are you putting your product in front of the right [...]

Old to New: Our Logo Redesign Process

By |2019-04-01T13:21:03-05:00April 1st, 2019|Blog Post, Logo Design, Non-Profit Work, Uncategorized|

Logos. Small but mighty, they have a huge responsibility as they visually encompass who your company is to the world. A design can achieve many things, such as represent the products/services your business offers, become a recognizable symbol to consumers and — most importantly — add personality to your brand! But what people outside of [...]

Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-05:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Our Best Practices for Successful Time Management

By |2018-12-18T14:20:19-05:00September 25th, 2018|Blog Post, Internal Thoughts, Tips, Uncategorized|

Agency life is a little chaotic sometimes (okay, more like most of the time). Multiple client projects are moving at different speeds and just like that, a deadline for next week gets moved up to tomorrow. We’re tasked with learning the ins and outs of the food industry, hardware and everything else in between. “How [...]

How-To Build a Great Company Culture

By |2018-06-28T15:15:35-05:00June 28th, 2018|Uncategorized|

culture (n.) | \ˈkəl-chər \ | cul·ture | — the set of shared attitudes, values, goals, and practices that characterizes an institution or organization. At first glance it sounds simple, right? This buzz word is creating quite a stir among organizations as businesses are prioritizing their culture. But as it turns out, only 10% of [...]

Success Begins with Giving Back

By |2018-06-05T09:09:21-05:00June 4th, 2018|Blog Post, Uncategorized|

At Array, we help each client put their best foot forward. Whether by creating a package design, assisting with a rebrand or planning social media content — we build success through our client’s success. But the secret to why we’re so successful here at Array begins with giving back. We’ve spent countless hours helping organizations [...]

Rolling Out a New Solution

By |2016-10-12T15:02:48-05:00October 12th, 2016|Blog Post, Packaging, Uncategorized|

Wooster Brush recently approached Array to develop a new look for their retail packaging and merchandising. As an industry leader in paint application products, the team at Array was eager to accept the task. With heritage dating back to the 1850’s, the Wooster brand represents quality, durability, innovation and value. The opportunity to work with [...]

New Signage: Made With Trust and Covered in Rust

By |2016-10-03T14:37:41-05:00October 3rd, 2016|Array Fun!, Blog Post, Uncategorized|

Our signage over the course of its rusting process. My name is Donny Rambacher and I am the newest member of the Array team. A little over a month ago Array’s principal, Eric, tasked me with creating a piece of signage for the office entryway. The sign was to be 41x45” and could [...]

Internal Thoughts: See you later, truck gator!

By |2016-08-18T14:42:06-05:00August 18th, 2016|Array Fun!, Blog Post, Internal Thoughts, Uncategorized|

As I write this final 'Internal Thoughts' blog post, I can't help but find myself in complete disbelief that this is somehow my last week, my last day actually. It almost hurts to type. I keep saying this over and over again, but how did 10 weeks go by this fast? This summer here at Array has [...]

Advertisement of the Month: Unlimited You

By |2016-08-11T13:54:25-05:00August 11th, 2016|Blog Post, Event Activation, Industry Topic, Seasonal, Uncategorized|

With the Summer Olympics now in full swing, I of course could pick no other than a sport themed advertisement to feature this month. Let me tell you, there was a lot to choose from. After watching at least twenty olympic themed advertisements, I finally found one that encompassed all sports, athletes, and yes, even ordinary [...]

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