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print - kalman & pabst photo group

The challenge for Kalman & Pabst was gaining exposure as one of the premier photo studios between Chicago and New York. Array created a campaign around the statement “who are we...” with phase 1 as the individualized introduction of the staff complemented by their personal fine art and elaborated with a quote of self-exploration. Phase 2 then focused on working together to illustrate photographically “you get what you pay for...” by creating elaborate sets which highlighted both the eye of the photographers with the technical skills of the digital artists.