REAL PEOPLE. REAL PROCESS.
With a heavy emphasis on discovery and fact finding, the Array Process is efficient and effective. We engage our clients by asking the right questions, listening carefully, gathering information and responding with meaningful solutions that engage, inspire and influence your target audience.
becoming brand ambassadors
Once there is a deep understanding of the project objectives and budget, we enter into step four: exploration. Array works with our proprietary Project Launch Document (PLD) to begin the process. Through a series of customized questions, PLD gathers information from both internal and external sources. The PLD is designed to discover perceptions of the brand/project and to identify any conflicts or inconsistencies among the project stakeholders.
Making the magic happen
In the final steps of the Array Process (#5-#8), the designers are fully equipped with the information to succeed. Array executes on a strategy provided by the creative brief. The goal is to present design solutions that range from ‘safe’ to outside of the creative boundaries. Client feedback is organized and documented in great detail for all to review. The end result is a creative solution that is purposeful, visually stimulating and a highly effective sales tool.
client review / client feedback / finished product
THE PROCESS BEGINS HERE
We’re passionate about developing brands and building relationships. Let’s work together to discover what Array can do for your brand and marketing goals.