SmartStraps Race Wall Installation

By |2014-12-03T17:04:48-04:00December 3rd, 2014|Blog Post, Event Activation, Uncategorized|

Winston Products recently obtained the actual bumper from the #27 car of NASCAR driver Paul Menard that was featured in the massive wreck during practice laps for the Daytona 500 in February of 2014. We were tasked with coming up with a unique way to display the bumper in the Winston Products showroom, an Array [...]

Why We Love Activating

By |2014-10-20T12:20:29-04:00October 20th, 2014|Array Fun!, Blog Post, Industry Topic, Uncategorized|

This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their [...]