PokémonGo: Generic Targeting Approaches can be Successful

By |2018-05-31T09:50:39-04:00August 4th, 2016|Array Fun!, Blog Post, Industry Topic, Uncategorized|

Do you "Gotta catch ém all?" As I'm sure you already know, there has been a massive revival in Pokémon's popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and most of the world is now catching the fever. PokémonGo has rapidly topped the American iOS App Store's charts and is becoming the fastest game to top the App Store [...]

Client Spotlight: Swopt Cleveland Cleaning Company

By |2016-07-07T17:29:12-04:00July 7th, 2016|Blog Post, Business Incubator, Industry Topic, Packaging, Uncategorized|

With the Cavaliers NBA championship victory still fresh and the Indians' promising year off to a great start, we here at Array thought “what better way to join in on Cleveland’s excitement this summer than spotlighting one of our Cleveland based clients?” Swopt Cleveland Cleaning Company™ is a brand created by one of our clients, Winston Products®. Cleveland Cleaning [...]

Internal Thoughts “Who’s Promoting Who?”

By |2016-06-30T16:35:14-04:00June 30th, 2016|Array Fun!, Blog Post, Internal Thoughts, Uncategorized|

It seems like it was just yesterday that I was in Array Creative's office for the first time. Zoe, Tara's  corgi, was licking my feet and I was struggling to keep a serious face while Ian, Eric, and Cathy asked me interview questions for their summer internship (that I was dying to get). I was [...]

Creating an Online Presence

By |2015-08-07T11:15:05-04:00August 7th, 2015|Blog Post, Industry Topic, Uncategorized|

Social Media is a powerful thing. When it comes to promoting a business or a product, social media adds a personal touch that traditional advertising can't match. Social Media helps create value, relationships, and (most importantly) trust. Creating Value Social Media can add value to a product or service that can’t be gained elsewhere. Tweeting, [...]

Lights of Hope – Celebrating Cancer Awareness

By |2014-10-09T11:35:56-04:00October 9th, 2014|Blog Post, Non-Profit Work, Uncategorized|

Although skies were grey and ominous, hearts were full as many gathered at Akron Children’s Hospital for the Hope Lights the Way event to remember, honor and celebrate those affected by cancer. Hope Lights the Way, now in its 10th year, is typically held the first Tuesday in October, in parallel with breast cancer awareness [...]