Why We Love Activating

By |2014-10-20T12:20:29-04:00October 20th, 2014|Array Fun!, Blog Post, Industry Topic, Uncategorized|

This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their [...]