Tips & Tricks to Event Marketing Success!

By |2018-04-26T16:27:26-04:00April 24th, 2018|Blog Post, Event Activation|

Imagine sipping a beer and being transported into a world full of colors, shapes, and sounds. Pretty amazing, right? Guinness thought so too. Pairing virtual reality with a taste-testing of their new line of beers, the Irish brewer is stimulating senses and enhancing their flavors using unique environments specific to each drink. Impacting participants, Guinness [...]

Advertisement of the Month: Unlimited You

By |2016-08-11T13:54:25-04:00August 11th, 2016|Blog Post, Event Activation, Industry Topic, Seasonal, Uncategorized|

With the Summer Olympics now in full swing, I of course could pick no other than a sport themed advertisement to feature this month. Let me tell you, there was a lot to choose from. After watching at least twenty olympic themed advertisements, I finally found one that encompassed all sports, athletes, and yes, even ordinary [...]

PokémonGo: Generic Targeting Approaches can be Successful

By |2018-05-31T09:50:39-04:00August 4th, 2016|Array Fun!, Blog Post, Industry Topic, Uncategorized|

Do you "Gotta catch ém all?" As I'm sure you already know, there has been a massive revival in Pokémon's popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and most of the world is now catching the fever. PokémonGo has rapidly topped the American iOS App Store's charts and is becoming the fastest game to top the App Store [...]

Snapchat: The Biggest New Advertising Craze?

By |2016-07-14T14:17:44-04:00July 14th, 2016|Array Fun!, Blog Post, Business Incubator, Industry Topic, Uncategorized|

Snapchat. Love it or hate it, everyone knows about it and it's taking the masses by storm, still. Snapchat was first launched in 2011, catering mainly to millennial. Being a millennial myself and using it since it was made, I can honestly say I'm surprised it has lasted this long. I thought it would be [...]

A Guide to Seasonal Advertising

By |2015-07-23T12:00:28-04:00July 23rd, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder - with the shift of lifestyles between seasons, what do advertisers do to adjust and reach consumers? Recently Adshel, an Australia-based agency specializing in outdoor advertising, analyzed over 1000 of their ads to see what makes for [...]

Be Like the Cool Kids: Email Marketing with Array

By |2014-10-07T17:17:45-04:00October 7th, 2014|Blog Post, Industry Topic, Uncategorized|

In a blog post from September, we discussed the definition of direct marketing. Here we will take it a step further and focus on email marketing and why it is beneficial. There are heaps of programs out there to help companies with email marketing. Measuring its success depends on a number of key factors: Do [...]

Direct Marketing: A Better Response

By |2014-09-11T14:16:06-04:00September 11th, 2014|Blog Post, Industry Topic, Uncategorized|

I recently had the opportunity to visit one of Northeast Ohio’s largest companies – Hendrickson, a global leader in the market of heavy-duty suspensions. I presented the importance of developing a clearly defined direct marketing campaign for both new and existing products and lines of service to a group of executives and marketers. Mark Slingluff [...]