Be Like the Cool Kids: Email Marketing with Array

By |2014-10-07T17:17:45-04:00October 7th, 2014|Blog Post, Industry Topic, Uncategorized|

In a blog post from September, we discussed the definition of direct marketing. Here we will take it a step further and focus on email marketing and why it is beneficial. There are heaps of programs out there to help companies with email marketing. Measuring its success depends on a number of key factors: Do [...]

Direct Marketing: A Better Response

By |2014-09-11T14:16:06-04:00September 11th, 2014|Blog Post, Industry Topic, Uncategorized|

I recently had the opportunity to visit one of Northeast Ohio’s largest companies – Hendrickson, a global leader in the market of heavy-duty suspensions. I presented the importance of developing a clearly defined direct marketing campaign for both new and existing products and lines of service to a group of executives and marketers. Mark Slingluff [...]