Tips & Tricks to Event Marketing Success!

By |2018-04-26T16:27:26-04:00April 24th, 2018|Blog Post, Event Activation|

Imagine sipping a beer and being transported into a world full of colors, shapes, and sounds. Pretty amazing, right? Guinness thought so too. Pairing virtual reality with a taste-testing of their new line of beers, the Irish brewer is stimulating senses and enhancing their flavors using unique environments specific to each drink. Impacting participants, Guinness [...]

Why We Love Activating

By |2014-10-20T12:20:29-04:00October 20th, 2014|Array Fun!, Blog Post, Industry Topic, Uncategorized|

This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their [...]