Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-05:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Success Begins with Giving Back

By |2018-06-05T09:09:21-04:00June 4th, 2018|Blog Post, Uncategorized|

At Array, we help each client put their best foot forward. Whether by creating a package design, assisting with a rebrand or planning social media content — we build success through our client’s success. But the secret to why we’re so successful here at Array begins with giving back. We’ve spent countless hours helping organizations [...]

Filling Big Shoes – Why Every Role Matters

By |2017-06-22T16:29:51-04:00June 22nd, 2017|Array Fun!, Blog Post, Internal Thoughts, Team Bio|

(Especially the Intern!) It’s only been a week since starting my marketing internship with Array Creative and I already feel like I have learned plenty. Despite being a little green around the edges, I finally feel like I am working in the right environment. What kind of environment is that? Well before I tell you, [...]

A Guide to Seasonal Advertising

By |2015-07-23T12:00:28-04:00July 23rd, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder - with the shift of lifestyles between seasons, what do advertisers do to adjust and reach consumers? Recently Adshel, an Australia-based agency specializing in outdoor advertising, analyzed over 1000 of their ads to see what makes for [...]

Direct Marketing: A Better Response

By |2014-09-11T14:16:06-04:00September 11th, 2014|Blog Post, Industry Topic, Uncategorized|

I recently had the opportunity to visit one of Northeast Ohio’s largest companies – Hendrickson, a global leader in the market of heavy-duty suspensions. I presented the importance of developing a clearly defined direct marketing campaign for both new and existing products and lines of service to a group of executives and marketers. Mark Slingluff [...]