Socks and (Rain) Showers: The Making of a Photo Shoot

By |2017-04-07T11:03:09-04:00April 7th, 2017|Blog Post|

One of the best things about working for a small agency is the opportunity to wear many hats. On any given day, an Array team member could be a designer, project manager, stylist, puppy wrangler… you get the idea! This past week, Eric, Cathy and Tara had the opportunity to direct a photo shoot in [...]

A Guide to Seasonal Advertising

By |2015-07-23T12:00:28-04:00July 23rd, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

Summer has (finally!) arrived. Weather is warmer, people seem happier and outdoor activities are on the rise. It makes us wonder - with the shift of lifestyles between seasons, what do advertisers do to adjust and reach consumers? Recently Adshel, an Australia-based agency specializing in outdoor advertising, analyzed over 1000 of their ads to see what makes for [...]