Merchandising Strategies: How to Accelerate Sales!

By |2020-02-05T12:11:29-05:00October 21st, 2019|Blog Post, Industry Topic, Merchandising, Uncategorized|

Merchandising is constantly evolving to cater to the ever-changing preferences of consumers. In the ‘Digital Age’ it has tremendous influence over how a brand is perceived, who receives branded advertisements, and overall customer experience. Both on and offline merchandising efforts have to be strategic — are you putting your product in front of the right [...]

Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-05:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Rolling Out a New Solution

By |2016-10-12T15:02:48-04:00October 12th, 2016|Blog Post, Packaging, Uncategorized|

Wooster Brush recently approached Array to develop a new look for their retail packaging and merchandising. As an industry leader in paint application products, the team at Array was eager to accept the task. With heritage dating back to the 1850’s, the Wooster brand represents quality, durability, innovation and value. The opportunity to work with [...]

Roto-Rooter in Stores

By |2015-10-21T14:36:43-04:00October 21st, 2015|Blog Post, Packaging, Uncategorized|

Array is excited to see one of our design projects finally hitting store shelves — Roto-Rooter DIY Plumbing Products. Roto-Rooter was looking to launch a line of drain cleaners and septic treatments into retail but desired an update for the Roto-Rooter logo and outdated packaging. Array jumped to the task of developing a creative solution that didn’t detract from [...]

Going Green: Sustainable Design

By |2015-03-20T16:03:45-04:00March 20th, 2015|Blog Post, Industry Topic, Packaging, Uncategorized|

Feeling green? We are! Around this holiday season, green is something that we’re constantly seeing. We wanted to take this to the next level and talk about green design! Going green has been a prominent factor in our everyday lives, and even as designers we have the ability to create a new way for consumers [...]

GDUSA 2015

By |2015-03-04T16:19:14-05:00March 4th, 2015|Array Fun!, Blog Post, Packaging, Uncategorized|

Let the awards continue! It’s an exciting time here at Array Creative – we have recently been awarded 3 American Package Design Awards from GDUSA! The American Package Design Awards focus attention on areas of growth and opportunity for graphic design professionals. These awards seek to recognize the best work being done in the industry [...]

Why We Love Design (And You Should Too!)

By |2015-02-20T16:32:01-05:00February 20th, 2015|Blog Post, Industry Topic, Uncategorized|

So you think that design is important. Good – because we agree! Why do we design? What effect does it have? What is the purpose? Here at Array Creative we know how much impact a design can have on a product, consumer or client. Design is so important! Though it is sometimes overlooked – it [...]

Team Bio – Tara

By |2014-10-23T13:40:21-04:00October 23rd, 2014|Blog Post, Team Bio, Uncategorized|

A transplanted Clevelander originally from upstate New York, Tara (T-Rex) joined Array almost two years ago. With a Bachelor’s degree in graphic design from Bowling Green State University and an extensive background in packaging and branding, Tara has a wide range of design experience making her a perfect fit for the team. When she’s not [...]