In-Store Merchandising: What To Keep In Mind

By |2020-10-29T09:20:14-04:00October 28th, 2020|Blog Post, Industry Topic, Merchandising, Packaging, Tips|

Have you ever been shopping in a grocery store, turned down an aisle for a product, and just become overwhelmed by how many options there are? This is a very typical experience. A product gets put on a shelf right next to nearly identical products from different brands. The mere frustration of looking through all [...]

Should Working Remotely Become the New Normal? Here’s What the Data Says.

By |2020-09-08T15:37:07-04:00September 8th, 2020|Blog Post, Industry Topic, Tips|

In March of 2020, the workday as we knew it was about to change. Cases of COVID-19 were spreading rapidly worldwide and, as a result, millions of workers transitioned to working remotely. Now, nearly six months since then, many workers are still at home. Array, prior to the pandemic, was poised for a change. We [...]

Launch Kits Are Creating Buzz

By |2020-09-08T10:16:47-04:00February 5th, 2020|Blog Post, Industry Topic, Tips|

In 2020 we’re introducing new ways to connect clients with their target audience, and that often means thinking outside of the box - or creating one! What better way to celebrate a launch than to share your new product with customers directly? Launch kits provide companies with a unique way to place their product directly [...]

Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-05:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Tips & Tricks to Event Marketing Success!

By |2018-04-26T16:27:26-04:00April 24th, 2018|Blog Post, Event Activation|

Imagine sipping a beer and being transported into a world full of colors, shapes, and sounds. Pretty amazing, right? Guinness thought so too. Pairing virtual reality with a taste-testing of their new line of beers, the Irish brewer is stimulating senses and enhancing their flavors using unique environments specific to each drink. Impacting participants, Guinness [...]

Benefits of Using an Agency for Social Media Management

By |2018-01-30T12:12:22-05:00January 30th, 2018|Blog Post, Industry Topic|

It’s hard to imagine modern life without social media. The ability to post pictures of your dog and tag friends in memes is the norm, but do you use Facebook or Twitter for your business? In 2018, social media is a necessity for businesses to successfully tell their stories and engage with customers. However, managing social [...]

PokémonGo: Generic Targeting Approaches can be Successful

By |2018-05-31T09:50:39-04:00August 4th, 2016|Array Fun!, Blog Post, Industry Topic, Uncategorized|

Do you "Gotta catch ém all?" As I'm sure you already know, there has been a massive revival in Pokémon's popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and most of the world is now catching the fever. PokémonGo has rapidly topped the American iOS App Store's charts and is becoming the fastest game to top the App Store [...]

Client Spotlight: Swopt Cleveland Cleaning Company

By |2016-07-07T17:29:12-04:00July 7th, 2016|Blog Post, Business Incubator, Industry Topic, Packaging, Uncategorized|

With the Cavaliers NBA championship victory still fresh and the Indians' promising year off to a great start, we here at Array thought “what better way to join in on Cleveland’s excitement this summer than spotlighting one of our Cleveland based clients?” Swopt Cleveland Cleaning Company™ is a brand created by one of our clients, Winston Products®. Cleveland Cleaning [...]

5 Marketing Habits To Give Up

By |2015-02-17T15:00:14-05:00February 17th, 2015|Blog Post, Industry Topic, Seasonal, Uncategorized|

It’s the season of giving… up things! Lent starts tomorrow and many people will be abstaining from their favorite things until Easter Sunday morning when they can once again indulge in their guilty pleasures. So we got to thinking – what could marketing professionals take away from this tradition? Here’s a few marketing habits that [...]

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