Arikool is an innovative fabric technology that keeps feet dry under the most extreme conditions. A product developed by Interloop North America, Arikool technology utilizes both hydrophobic and hydrophilic fibers woven together to create a unique one-way moisture transport process.
Interloop requested a product launch strategy for the Arikool brand. Array proposed that a launch kit be developed and sent to apparel decision makers.
The ‘test kit’ would allow recipients to see the moisture locking properties of the technology first hand by putting an Arikool sock against a competitor. A sleek presentation, the flat black bi-fold kit also featured a custom illustration highlighting the sock’s unique fiber composition.