Libbey is the top glassware manufacturer in America and one of the largest tabletop suppliers in the world. In teaming up with Diet Coke, Libbey was looking to expand their everyday collections by offering Diet Coke branded coolers. In need of attracting retail placement, Libbey looked to Array for a creative solution.
Each day, hardworking individuals go unrewarded despite providing extraordinary effort. They may be working next to you, or a million miles away. They are teachers, small business owners and working moms. Array suggested rolling out the red carpet and shining the spotlight to reward those individuals for being EXTRAORDINARY.
The regal red kit included a Diet Coke branded glass on a red carpet pedestal. A lenticular card insert gave the illusion of a full glass of refreshing Diet Coke. High-end finishes added to the elegance and exclusive feel of the kit.
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