Array Creative attended the 2016 PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida with long-time client Gold Toe (Gildan Inc.). Gold Toe debuted their new brand ‘Gold Toe Golf’ at the show.
Array was heavily involved in the brand launch from the beginning phases of logo design to trade show booth planning, strategy and final layout. Creative pieces for the event included: double-facing product merchandisers, table covering, booth backdrop, game and aisle flags.
The Gold Toe brand was well known by consumers, so engaging about the new golf line was seamless. An Apple Watch giveaway and Gold Toe branded Plinko game helped engage consumers (over 30,000) and build brand awareness through national exposure at the well attended show.