Goodyear | Event Marketing
Array developed and executed an event marketing program for Goodyear Aviation that engaged end users and decision-makers for aviation tires. There were 11 events coordinated with Goulian Aerosports and national distributor partner Aviall.
In addition to the planning and marketing services provided, Array also supplied the Goodyear team with graphics ranging in size and scope from hauler and airplane wraps to collateral invitation pieces and interactive displays. Significantly, Goodyear experienced a measurable increase in sales, credited largely to the successful event engagement and attendee interaction.
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