TowSmart Merchandising

TowSmart | Merchandising

TowSmart, another Winston Products’ brand, designs, manufactures, and markets towing products and accessories to best meet consumer hauling needs. TowSmart products are engineered to meet the demands of commercial users and weekend warriors alike — simply built to help get the job done.

Project included packaging and merchandising strategy for TowSmart at LOWES. The objective was to organize and simplify the shopping experience within the towing and lighting categories. The main draw for retailers is the revolutionary rack system for hitch balls and mounts that attaches to current shelving systems. This allows for the hitch balls and mounts to always be organized and makes them incredibly easy to stock. The POG has also gained placement in Menards, Meijer, Gander Mountain and most recently The Home Depot.

TowSmart Store Display

“My relationship with Array Creative is nothing less than outstanding! The Array group, without exception, has provided me with the creative tools needed to close business deals.”

Steve Oster – Executive Vice President - TowSmart