Proudly made in the USA, Gibraltar Industries is a leading manufacturer of residential mailboxes and accessories. Built to last while also enhancing homeowner’s curb appeal, Gibraltar offers high quality, innovative products sold at home improvement retailers and hardware stores.
Gibraltar reached out to Array for a packaging redesign, seeking to consolidate their private label mailbox brands while still maintaining their differentiated retail channels. Array has had a working relationship with the company for a number of years, but this was the first opportunity for the Array team to assist in a full redesign and product photoshoot for the brand.
The Array team created a strategy with a focus on category differentiation. Wanting to make an impact on shelf, Array established a bright green brand color that Gibraltar could own and consumers would be drawn to. Array also developed a capacity story with a color-coded call out on each package. Using different colors to distinguish what fits in each size mailbox allows consumers the ability to quickly identify which mailbox they need.
“Our relationship with Array Creative has been awesome. Every person I’m in contact with is always so helpful and attentive to our needs. The quality of work Array does with our projects is outstanding, and their level of expertise to make improvements to our packaging is fantastic. What we like most about working with Array is the friendliness and personal attention that is given to us, along with the expertise they bring to our projects.”