The Comfort Sock, a company focused on quality and innovation, contacted Array for assistance with the packaging for their partner brand, Hidden Peak. Hidden Peak Outdoor performance socks are crafted with the outdoor adventurer in mind, with special cushioning and mesh for maximum comfort on and off the trails.
Array was inspired by outdoor adventures and put a natural touch on every aspect of the Hidden Peak packaging, from the messaging to the materials. The names of sock styles, like Trail Blazer and Cross Trekker, inspire customers to explore with Hidden Peak, while the natural paper tag keeps the products connected to the outdoors.
The Array team also included a branded tag for the National Park Foundation, as a portion of the sales of Hidden Peak socks is donated to the organization.
“Array has a beautiful aesthetic that always feels relevant and aspirational—their work is first class!”