The Disston Tools company is a global manufacturer of saws, saw blades and other hand and power tool related accessories for the DIY, contractor and industrial markets.
When long-term client, Disston Tools, asked Array for design assistance on a new addition to their tool arsenal, the team was ready to tackle the challenge! The 4-in-1 workbench, the OmniTable, is a heavy duty multi-purpose work surface with over 10 built-in features for both DIY’ers and professionals.
Array took lead on designing a logo and overall brand presence for the product. The goal was to design a look that differentiated the OmniTable from competitors and still remained cohesive with the existing Disston Tools brand.
With help from Todd Biss, a favorite local photographer, Array conducted a photoshoot that would generate content for packaging concepts. From there, a box design was created calling out the many features of the product and showcasing the four ways the OmniTable can be used. Visual content on the packaging helps communicate the features and uses while the layout is cohesive with the logo’s color scheme, remaining clean and easy to read.
The Array team was able to create and execute every part of the design process, from logo to packaging to get the product on the shelf.
“We have a dedicated partner in Array that understands our business.”