SmartStraps, the Winston Products flagship brand, is an innovative and smart way to tow another vehicle or secure almost any sized load. With numerous line review wins and substantial placement in retail, SmartStraps has become the category leader in tie downs.
Winston Products requested a redesign of the already successful SmartStraps brand identity. Array’s objective was to seize the opportunity to take a leadership position in the tiedown category with SmartStraps. Array developed a new package design and implemented the look across over 170 items in four categories (light duty, standard duty, heavy duty and commercial), affording SmartStraps a win with nearly every line review.
🏆 GD USA Award Winner