Island Delights Inc. is a family-owned and operated confections company located in Seville, Ohio. Array had the opportunity to create a social media presence for both of Island Delight’s brands: Island Delights Candies and Grove Harvest. The brands value authenticity, great taste, and have the same signature flavor of the islands.
First, Array tackled Grove Harvest, a brand focused on the up and coming generation of healthy snackers. Made with only a few all-natural ingredients, the Grove Harvest product line encompasses a fresh, wholesome feel mixed with indulgent guilt-free snacking. To reach this audience, Array focused on bright, modern visuals, paid media campaigns, and developed blog content with tasty recipes. Most recently, Array has been working with an influencer to develop even more flavorful content!
Next came Island Delights Candies. Island Delights takes pride in their nostalgic candy, and with the help of Array, they were able to incorporate that old-fashioned feel into their coconut candy packaging. Array carried the old-fashioned, hand-crafted feel of the brand into its social media channels, providing an authentic experience for customers. Array created email blasts to better reach targeted retailers and paid social campaigns for the consumer.
The Array team has transitioned, effectively, into our “in-house” marketing strategy and design department. As a true extension of our organization, they have developed amazing new packaging, deployed marketing campaigns for new and existing products, and acted as sounding boards for all of our crazy ideas.