Blog Post

  • October 17, 2014

    Why We Love Activating

    This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their… Read More

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  • Although skies were grey and ominous, hearts were full as many gathered at Akron Children’s Hospital for the Hope Lights the Way event to remember, honor and celebrate those affected by cancer. Hope Lights the Way, now in its 10th year, is typically held the first Tuesday in October, in parallel with breast cancer awareness… Read More

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  • In a blog post from September, we discussed the definition of direct marketing. Here we will take it a step further and focus on email marketing and why it is beneficial. There are heaps of programs out there to help companies with email marketing. Measuring its success depends on a number of key factors: Do… Read More

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  • October 02, 2014

    Blog Much? We do!

    In case you haven’t noticed, we have been boosting our social media presence here at Array. Since joining Facebook mid summer in 2013 (we know, a little late in the game!!), we’ve also started a LinkedIn page, Instagram account and a weekly blog — evidenced by the fact that you’re currently reading this! But despite… Read More

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  • September 25, 2014

    Team Bio - Shawn

    Although born and raised in Pennsylvania, Shawn spent 7 years of his life perfecting his southern twang in the heart of North Carolina. But don’t let his laid-back southern style fool you; when it comes crunch time you’ll find him refining his work and searching for places to add his signature chrome accents. In fact,… Read More

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