Old to New: Our Logo Redesign Process

By |2019-04-01T13:21:03-04:00April 1st, 2019|Blog Post, Logo Design, Non-Profit Work, Uncategorized|

Logos. Small but mighty, they have a huge responsibility as they visually encompass who your company is to the world. A design can achieve many things, such as represent the products/services your business offers, become a recognizable symbol to consumers and — most importantly — add personality to your brand! But what people outside of [...]

Market Research Methods: How to Choose the RIGHT One!

By |2018-12-19T14:50:55-04:00December 19th, 2018|Blog Post, Tips, Uncategorized|

No matter the company, industry, product or service offered, it’s safe to say market research is a must. The thing that most people don’t realize is what the process entails. Do you know which method(s) is/are best for you? Budget, timing and resources all play a factor but there are some basics you need to [...]

Success Begins with Giving Back

By |2018-06-05T09:09:21-04:00June 4th, 2018|Blog Post, Uncategorized|

At Array, we help each client put their best foot forward. Whether by creating a package design, assisting with a rebrand or planning social media content — we build success through our client’s success. But the secret to why we’re so successful here at Array begins with giving back. We’ve spent countless hours helping organizations [...]

Rolling Out a New Solution

By |2016-10-12T15:02:48-04:00October 12th, 2016|Blog Post, Packaging, Uncategorized|

Wooster Brush recently approached Array to develop a new look for their retail packaging and merchandising. As an industry leader in paint application products, the team at Array was eager to accept the task. With heritage dating back to the 1850’s, the Wooster brand represents quality, durability, innovation and value. The opportunity to work with [...]

PokémonGo: Generic Targeting Approaches can be Successful

By |2018-05-31T09:50:39-04:00August 4th, 2016|Array Fun!, Blog Post, Industry Topic, Uncategorized|

Do you "Gotta catch ém all?" As I'm sure you already know, there has been a massive revival in Pokémon's popularity as the augmented reality mobile app, PokémonGo. It launched in mid-July and most of the world is now catching the fever. PokémonGo has rapidly topped the American iOS App Store's charts and is becoming the fastest game to top the App Store [...]

Snapchat: The Biggest New Advertising Craze?

By |2016-07-14T14:17:44-04:00July 14th, 2016|Array Fun!, Blog Post, Business Incubator, Industry Topic, Uncategorized|

Snapchat. Love it or hate it, everyone knows about it and it's taking the masses by storm, still. Snapchat was first launched in 2011, catering mainly to millennial. Being a millennial myself and using it since it was made, I can honestly say I'm surprised it has lasted this long. I thought it would be [...]

Client Spotlight: Swopt Cleveland Cleaning Company

By |2016-07-07T17:29:12-04:00July 7th, 2016|Blog Post, Business Incubator, Industry Topic, Packaging, Uncategorized|

With the Cavaliers NBA championship victory still fresh and the Indians' promising year off to a great start, we here at Array thought “what better way to join in on Cleveland’s excitement this summer than spotlighting one of our Cleveland based clients?” Swopt Cleveland Cleaning Company™ is a brand created by one of our clients, Winston Products®. Cleveland Cleaning [...]

Team Bio – Tara

By |2014-10-23T13:40:21-04:00October 23rd, 2014|Blog Post, Team Bio, Uncategorized|

A transplanted Clevelander originally from upstate New York, Tara (T-Rex) joined Array almost two years ago. With a Bachelor’s degree in graphic design from Bowling Green State University and an extensive background in packaging and branding, Tara has a wide range of design experience making her a perfect fit for the team. When she’s not [...]