Array Attends the National Hardware Show

By |2017-11-09T11:19:08-05:00May 6th, 2016|Blog Post, Event Activation, Uncategorized|

Array has been fortunate enough to once again attend the National Hardware Show in Las Vegas to offer our support to a number of our long-standing clients. Concluding today, the NHS is the premier exhibit for home improvement and DIY markets, attended by contractors, warehouse clubs, big box retailers, hardware stores and garden centers among [...]

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Why We Love Activating

By |2014-10-20T12:20:29-04:00October 20th, 2014|Array Fun!, Blog Post, Industry Topic, Uncategorized|

This past weekend at Charlotte Motor Speedway, the Array team was able to effectively execute a social and event ‘activation’ strategy for our client, Winston Products, because we capitalized on NASCAR’s ability to draw a large number of key consumers in one place. The Winston team activates at several NASCAR events a year with their [...]