Remington, a products company offering a variety of innovative cushioning and support solutions, approached Array Creative with the task of creating a name and logomark for their new seat cushion line. The name AmiGO was developed, a play on the Spanish word for ‘friend’ with an emphasis of ‘on-the-GO,’ as the line of products were meant for travel. The AmiGO logo has round edges to complement the soft features of the product but in a contemporary font. The icon is a combination of a road and a cloud, meant to symbolize comfort no matter the means of travel. The final design was executed in a purple hue, acting as a neutral color appearing strong and regal but still appealing to any consumer.