SmartStraps | Branding
SmartStraps, the Winston Products flagship band, is an innovative and smart way to tow another vehicle or secure almost any sized load. With numerous line review wins and substantial placement in retail, SmartStraps has become the category leader in tie downs.
Winston Products requested a redesign of the already successful SmartStraps brand identity. Array developed a self-contained logo mark with an automotive quality that visually evokes the feeling of forward movement.
“Our company is in the midst of a tremendous growth curve and Array has been instrumental in helping us win competitive reviews on a consistent basis.”