Remington Products Company is a leading US manufacturer of aftermarket insoles, supplying both footwear and foot care products to numerous companies and leading brands. With a desire to benchmark against competitors, Remington partnered with Array to modernize their performance PowerStep® Pinnacle line of insoles.
Array set out with a goal for the new packaging design: to elevate the brand and appeal to a wide range of consumers, from everyday heel and foot pain sufferers to athletes. An icon system was developed for consumers to quickly differentiate between the arch support levels: low, neutral, and high. Each insole level has a bright coordinating color story, which also helps the product to stand out on the shelves. Pairing the PowerStep blue with a flood of black gave the packaging a high-end performance feel, and enhanced the bright product offering.
For cohesion in the final look, it was essential to refresh the PowerStep logo to match the modernized packaging redesign. A strong sans serif font and simplified 2-color icon badge refresh the brand without compromising the heritage of the 25 year old mark.
Array is proud of our ongoing partnership with the Remington Products team, helping to continually build upon their ever evolving brand story.
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