Weaver Leather grew from humble beginnings in Mt. Hope, Ohio into the trusted manufacturer of a wide range of leather and nylon goods it is today, serving markets including equine, livestock, pet, leather supply and arborist.
The objective of the Weaver project was two-fold; simplify their sub brand strategy and unify the packaging to feel more consistent as a family. Array created a western-feeling repackage emphasizing specific features and benefits for each product, highlighting them with technology tags. We also helped rethink packaging structure for better placement on shelf, giving Weaver the opportunity to add more SKUs and clean up the set in store.
Many of Weaver’s products are handcrafted featuring the finest materials and skilled American workmanship. Array developed a ‘Handcrafted in the USA’ seal to further solidify this commitment.
We earned our official cowboy cards. Yeeeee-haw!