SWOPT Cleaning Company, a division of Winston Products, combines old-world craftsmanship with innovative design. With Snap Lock technology, you can use multiple cleaning heads with one handle, simply by the push of a button.
The objective for the SWOPT merchandising system was to showcase their high quality product and to illustrate what set them apart from their competition in the cleaning category. The unique ‘SWOPT 3-Step System’ was the driving force behind signage and header graphics, making the shopping experience a breeze for consumers. Array utilized retro-inspired elements, in combination with SWOPT orange, to create an eye-catching display that successfully won the brand placement into a substantial run of Target and The Home Depot locations.